Case Study: Modern CMO decreases ecommerce client’s customer acquisition costs by 42%
Background: Modern CMO was hired by a mid-sized ecommerce company to improve their customer acquisition costs (CAC). The company had been struggling with high CACs and wanted to find ways to bring them down while still driving sales.
Challenges: The main challenges Modern CMO faced were finding ways to increase the company’s online presence, drive more traffic to their website, and improve their conversion rates. The client had already invested heavily in paid advertising but was not seeing the expected results.
Solutions: Modern CMO developed a comprehensive marketing strategy for the client that focused on three key areas: search engine optimization (SEO), social media marketing, and email marketing.
- SEO: The first step was to improve the client’s website’s SEO. Modern CMO optimized the website’s content, metadata, and structure, making it easier for search engines to crawl and index. This increased the website’s visibility in search results, driving more organic traffic to the site.
- Social Media Marketing: Modern CMO also developed a social media marketing strategy to increase the client’s online presence. The strategy included creating and posting regular, engaging content on social media platforms, promoting the company’s products, and building a strong social media community.
- Email Marketing: Finally, Modern CMO developed an email marketing campaign that targeted customers who had already shown an interest in the client’s products. The campaign included personalized emails with product recommendations and special promotions, which resulted in increased customer engagement and higher conversion rates.
Results: The results of Modern CMO’s efforts were impressive. The client’s CACs decreased by 42%, while sales increased by 26%. The client’s website traffic increased by 65%, and the number of leads generated through the website increased by 47%. The email marketing campaign generated a 56% open rate and a 32% click-through rate.
Modern CMO’s comprehensive marketing strategy for this ecommerce client produced impressive results, significantly decreasing the client’s CACs while increasing sales and engagement. By optimizing the client’s website, developing a social media marketing strategy, and implementing a targeted email marketing campaign, Modern CMO was able to drive more traffic to the client’s website, increase customer engagement, and ultimately increase sales.
