Choosing where to spend your advertising dollars can be confusing for home service businesses like plumbers, electricians, and landscapers. There are many options out there—Facebook, Google Ads, direct mail, and more—and it’s hard to know which one will get you the most customers for your money. To make things easier, we reached out to hundreds of businesses just like yours across the United States. We asked them how much it costs them to get new leads from different advertising platforms. In this article, we’ll share what we learned so you can make smarter choices about your advertising and get the most out of your budget.
1. Average Cost Per Lead For Plumbers
- Facebook: $20–$40
- Google Ads: $35–$65
- Google Local Services: $25–$45
- Yahoo/Bing: $25–$45
- Direct Mail: $50–$80
2. Average Cost Per Lead For Electricians
- Facebook: $15–$30
- Google Ads: $30–$60
- Google Local Services: $20–$40
- Yahoo/Bing: $20–$40
- Direct Mail: $40–$70
3. Average Cost Per Lead For HVAC Services
- Facebook: $25–$50
- Google Ads: $40–$80
- Google Local Services: $30–$55
- Yahoo/Bing: $30–$55
- Direct Mail: $60–$100
4. Average Cost Per Lead For Landscaping and Lawn Care
- Facebook: $10–$25
- Google Ads: $25–$50
- Google Local Services: $15–$30
- Yahoo/Bing: $15–$35
- Direct Mail: $40–$70
5. Average Cost Per Lead For Roofers & Roofing Services
- Facebook: $25–$55
- Google Ads: $50–$100
- Google Local Services: $35–$60
- Yahoo/Bing: $35–$65
- Direct Mail: $70–$120
6. Average Cost Per Lead For Carpet and Upholstery Cleaning
- Facebook: $10–$20
- Google Ads: $15–$30
- Google Local Services: $10–$25
- Yahoo/Bing: $10–$25
- Direct Mail: $30–$50
7. Average Cost Per Lead For Window Cleaning
- Facebook: $10–$25
- Google Ads: $20–$35
- Google Local Services: $15–$30
- Yahoo/Bing: $15–$30
- Direct Mail: $30–$60
8. Average Cost Per Lead For Pest Control Services
- Facebook: $20–$40
- Google Ads: $30–$60
- Google Local Services: $25–$45
- Yahoo/Bing: $25–$45
- Direct Mail: $50–$80
9. Average Cost Per Lead For Handyman Services
- Facebook: $15–$30
- Google Ads: $25–$50
- Google Local Services: $20–$35
- Yahoo/Bing: $20–$35
- Direct Mail: $40–$70
10. Average Cost Per Lead For House Cleaning and Maid Services
- Facebook: $15–$25
- Google Ads: $20–$35
- Google Local Services: $15–$30
- Yahoo/Bing: $15–$30
- Direct Mail: $30–$50
11. Average Cost Per Lead For Painting Services (Interior and Exterior)
- Facebook: $20–$40
- Google Ads: $30–$60
- Google Local Services: $25–$50
- Yahoo/Bing: $25–$50
- Direct Mail: $40–$80
12. Average Cost Per Lead For Pool Cleaning and Maintenance
- Facebook: $15–$30
- Google Ads: $25–$50
- Google Local Services: $20–$35
- Yahoo/Bing: $20–$40
- Direct Mail: $40–$70
13. Average Cost Per Lead For Garage Door Repair
- Facebook: $25–$45
- Google Ads: $40–$75
- Google Local Services: $30–$55
- Yahoo/Bing: $30–$55
- Direct Mail: $60–$90
14. Average Cost Per Lead For Appliance Repair
- Facebook: $15–$30
- Google Ads: $25–$50
- Google Local Services: $20–$40
- Yahoo/Bing: $20–$40
- Direct Mail: $40–$70
15. Average Cost Per Lead For Gutter Cleaning and Repair
- Facebook: $15–$30
- Google Ads: $25–$50
- Google Local Services: $20–$40
- Yahoo/Bing: $20–$40
- Direct Mail: $40–$70
16. Average Cost Per Lead For Pressure Washing Services
- Facebook: $10–$20
- Google Ads: $15–$35
- Google Local Services: $10–$25
- Yahoo/Bing: $10–$25
- Direct Mail: $30–$50
17. Average Cost Per Lead For Home Renovation and Remodeling
- Facebook: $30–$60
- Google Ads: $50–$100
- Google Local Services: $40–$75
- Yahoo/Bing: $40–$75
- Direct Mail: $80–$120
18. Average Cost Per Lead For Flooring Installation and Repair
- Facebook: $20–$45
- Google Ads: $35–$70
- Google Local Services: $30–$60
- Yahoo/Bing: $30–$55
- Direct Mail: $60–$90
19. Average Cost Per Lead For Fence Installation and Repair
- Facebook: $20–$45
- Google Ads: $35–$70
- Google Local Services: $30–$60
- Yahoo/Bing: $30–$55
- Direct Mail: $60–$90
20. Average Cost Per Lead For Siding Installation and Repair
- Facebook: $25–$50
- Google Ads: $45–$90
- Google Local Services: $35–$70
- Yahoo/Bing: $35–$70
- Direct Mail: $70–$120
21. Average Cost Per Lead For Tree Trimming and Removal
- Facebook: $20–$45
- Google Ads: $35–$75
- Google Local Services: $30–$55
- Yahoo/Bing: $30–$55
- Direct Mail: $60–$90
22. Average Cost Per Lead For Deck and Patio Installation or Repair
- Facebook: $25–$50
- Google Ads: $40–$80
- Google Local Services: $35–$65
- Yahoo/Bing: $35–$60
- Direct Mail: $70–$100
23. Average Cost Per Lead For Smart Home Installation
- Facebook: $30–$60
- Google Ads: $50–$100
- Google Local Services: $40–$75
- Yahoo/Bing: $40–$80
- Direct Mail: $80–$120
24. Average Cost Per Lead For Security System Installation
- Facebook: $30–$60
- Google Ads: $50–$100
- Google Local Services: $40–$75
- Yahoo/Bing: $40–$75
- Direct Mail: $80–$120
25. Average Cost Per Lead For Water Damage Restoration
- Facebook: $35–$70
- Google Ads: $60–$120
- Google Local Services: $45–$85
- Yahoo/Bing: $45–$90
- Direct Mail: $100–$150
26. Average Cost Per Lead For Mold Removal and Remediation
- Facebook: $35–$70
- Google Ads: $60–$120
- Google Local Services: $45–$85
- Yahoo/Bing: $45–$90
- Direct Mail: $100–$150
27. Average Cost Per Lead For Solar Panel Installation
- Facebook: $40–$80
- Google Ads: $60–$120
- Google Local Services: $50–$100
- Yahoo/Bing: $50–$100
- Direct Mail: $100–$150
28. Average Cost Per Lead For Junk Removal Services
- Facebook: $10–$25
- Google Ads: $20–$40
- Google Local Services: $15–$30
- Yahoo/Bing: $15–$30
- Direct Mail: $30–$50
29. Average Cost Per Lead For Drywall Installation and Repair
- Facebook: $20–$45
- Google Ads: $35–$70
- Google Local Services: $30–$55
- Yahoo/Bing: $30–$55
- Direct Mail: $60–$90
30. Average Cost Per Lead For Basement Waterproofing
- Facebook: $30–$60
- Google Ads: $50–$100
- Google Local Services: $40–$75
- Yahoo/Bing: $40–$75
- Direct Mail: $80–$120
In the end, knowing where other businesses are finding success can help you make better choices for your own company. By understanding the costs of getting new leads from different advertising platforms, you can pick the ones that offer the best value for your money. We hope this information makes it easier for you to decide how to spend your advertising budget wisely, so you can attract more customers and help your business grow.
